2026 US Consumer Marketing Brand

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Budget details

Information about the team budget

2026 • US • Consumer Marketing • Brand • Budget permissions

Total team budget

1,200,000.00

Planned team budget

1,200,000.00

Unplanned team budget

YTD spend

388,105.95

Budget amount remaining

811,894.05

List of sub-budgets

Sub-budget	Total sub-budget	Planned budget	Unplanned budget	YTD spend	Remaining budget
Brand awareness	650,000.00	435,500.00	214,500.00	241,125.65	408,874.35
Demand generation	550,000.00	312,750.00	237,250.00	146,980.30	403,019.70
Sub-budget Totals Total of 2 sub-budgets	1,200,000.00	748,250.00	451,750.00	388,105.95

List of campaigns in the sub-budget

YTD total campaign spend

241,125.65

Campaign name	Campaign budget	YTD spend	Remaining budget
Spring product launch	120,000.00	118,450.25	1,549.75
Summer social campaign	85,500.00	62,310.40	23,189.60
Back-to-school video ads	140,000.00	38,725.00	101,275.00
Holiday email series	32,000.00	0	32,000.00
Website refresh	58,000.00	21,640.00	36,360.00

This is overall team budget for an organization

A team budget can be divided into sub-budgets

A sub-budget contains one or more marketing campaigns

A campaign is a marketing initiative which contains Purchase order for services